3 characteristics of top performing content marketers
92%
value creativity and craft in content creation and production
90%
measure content performance
81%
provide a consistent customer experience across the journey
analytic and SEO reports
SEO-optimized product and service pages
published articles and white papers
global and regional campaigns
value creativity and craft in content creation and production
measure content performance
provide a consistent customer experience across the journey
Our clients are already successful but aim to raise the bar. They want to deliver a great customer experience and build a lasting brand.
ZED combines the brute strength of quantitative logic, data, KPIs, and measurable results, with the qualitative magic of marketing—the strategy, tactics, the right words, and top-notch SEO-boosting content.
Who we are • ZED is a tight team of professionals with all the right skill sets for B2B marketing. We bring decades of industry experience, with strategic technical know-how, and a confident, creative approach.
Formerly known as Zoom Consulting, ZED was rebranded for the digital era. It stands for marketing excellence, down to the last letter.
Our leadership team:
Pamela Goossen, Founder
With extensive client-side experience at the executive level, Pamela created the type of agency that she wanted to hire – one with only senior talent, a strong team culture, lean processes, and an unwavering commitment to top-tier work. An award-winning writer and editor, she is an international marketer with experience leading teams in Canada, India, Mexico and Brazil. Her clients include both smaller companies and global market leaders, with a particular focus on the tech sector. She holds a B.A. in English as well as an Accredited Public Relations (APR) designation.
Chelsea Robson, SEO Lead
A 12-year veteran of ZED (formerly Zoom), Chelsea specializes in SEO, competitive analysis, and web content strategy – and she’s passionate about translating complex, technical language into clear and engaging content. With a deep understanding of the B2B tech world, she is quick to highlight client strengths and unique differentiators, as well as areas of opportunity. In addition to the creative side, she works as an account director for key accounts, ensuring strategic alignment, quality control, and on-time project delivery. Chelsea holds a B.A. in Communications and has a proven record of delivering quality projects that exceed client expectations.
Angie Jenkins, Content Development Lead
Angie is an international marketing and campaign specialist. Based in London, UK, Los Angeles, and now Vancouver, she draws on her 20 years of leadership experience to help businesses drive brand growth, optimize campaign performance, and create powerful content. She holds a Master’s Degree in Marketing and Communication from University of the Arts London and over the years, has delivered successful results for many prominent and innovative brands.
How it works • Our strategy starts with listening and learning. We use a data-driven and personalized approach – SYNC • THINK • INK • LINK • RE-SYNC™ – to develop targeted, tailor-made strategies. We then execute on campaigns, solutions, content, and whatever it takes to build your brand and meet your goals.
Why it works • It works because we have a deep understanding of strategy and optimization. Everything we do is born out of research and careful planning. Our content and campaign assets don’t just look and sound great, they are also tactically optimized and planned to deliver the best possible performance and outcome. And we don’t just throw tools and apps at your problems. We use the best, leanest tech solutions that work and make sense for you.
How you know it works • You can’t improve what you can’t measure. We understand how enormously important ROI and performance is to our clients so everything we do is designed to move the needle. SEO and analytics are just some of the tools and metrics we use to help target, re-target and optimize your content. And clear, regular reporting will help you see where you are from step to step.
Who it works for • As you already know, B2B marketing has a lot of unique challenges and pain points. But the good news is that with the right solutions and ideas in place, there has never been a better time to find and reach a B2B audience, understand their needs, and build out content and campaigns that are agile and responsive. Our strong suit is mid-sized technology and software companies – but our client base is diverse.
A marketing savant, Pamela really excels at adapting her skills to her client's needs. Very demanding of herself, she will portray your vision with sophistication and class.
There’s a plethora of martech software out there. The choice can be overwhelming – and tools don’t craft strategy by themselves. We help you get the most value from the tools you’ve already invested in, and pinpoint gaps. We can help you connect the dots, extract more meaning from your data, and reach your targets.
Marketo
HubSpot
Conductor
Shopify
Google
Analytics
Google Keyword Planner
ChatGPT and Generative AI tools
Wrike
Asana
Semrush
Salesforce
Adobe
Analytics
Google Search Console
Our clients are already successful but aim to raise the bar. They want to deliver a great customer experience and build a lasting brand.
ZED combines the brute strength of quantitative logic, data, KPIs, and measurable results, with the qualitative magic of marketing—the strategy, tactics, the right words, and top-notch SEO-boosting content.
What goals do you want to achieve? Where do you want your company to be? We can help.
