Invest in the right content – nothing more. We can help you zero in on the channels, topics, formats, and words that move the needle.
Sync • Think • Ink • Link• Re-Sync™ Process
We start by listening and asking the right questions. We pinpoint your best opportunities. We think about your current data, your marketing tech stack, your competitors, your gaps. Then we guide your brand down its own unique path to measurably better performance and impact.
In our discovery phase, you can expect a streamlined marketing audit. We take an outside-in perspective, looking around corners. We see what you might not see. This is primarily a fact and data-driven process, but we also listen to your internal stories, your unique challenges, and where you think your best opportunities lay. And don’t worry – the heavy lifting is on our side, not yours.
Sync includes:
This is where we customize a B2B content and SEO strategy just for you. We look at your goals, your competitors (everything we learned in the SYNC stage) and lay out a customized plan.
Think includes:
For B2B content creation and copywriting, there are two available paths. Our professional writers can create your content – or a portion of your content – on your behalf. Or we can deliver content kits that identify relevant topics, keywords, and SEO guidance.
Ink includes:
For B2C businesses, it’s largely a volume game. But with B2B marketing strategies, you’re dealing with a much more precise target where content promotion and amplification are all about relevance and accuracy. Getting the right eyeballs on your content – and getting people to like it and engage with it – is a choreographed dance that involves creativity, SEO optimization, and a good social media and amplification strategy.
Link includes:
This is the celebration stage – where we look at everything we’ve accomplished so far. The dashboards established in the SYNC phase tell the big picture story. But we take our analysis deeper to identify the next hills to climb.
Re-Sync includes:
Get found by your audiences. Our B2B strategies are aligned with the latest Google updates, to help you stand out above your competition.
B2B customers typically form a much smaller group than B2C. They also have different search behaviors and progress down more complex sales funnels. The best B2B SEO strategies are highly tactical and recognize the importance of not just keywords but also a large number of other components around topic authority and overall performance.
Choose our services à la carte when needed – or sample our services with a stand-alone campaign.
Already have a working content strategy – but need help with specific campaigns? We’re more than happy to bring our expertise and elbow grease to the table.
We’ve delivered hundreds of integrated B2B marketing campaigns for clients including some of the world’s largest tech companies. We’ve also crafted stand-alone marketing pieces to meet specific needs.
The definition of “campaign” can be narrow – for example, an email drip campaign. Or it can be broad, including more strategic elements such as customer journey mapping, competitive analysis, and lead acquisition and nurturing plans. We can offer services à la carte or as a strategic bundle – as you wish.
You can see our more specific service offerings as part of our end-to-end SYNC • THINK • INK • LINK • RE-SYNC™ process.
Make your brand stand out. We’ll give you an outside-in perspective of your company and its opportunities to shine.
Competition around B2B branding is fiercer than ever. Your customers are subjected to so much noise that it makes it hard to for them to differentiate one brand from another. A solid, tactical brand strategy can help you rise above the clutter – and help you connect and engage with your customers in a more lasting (and profitable) way.
ZED did an outstanding job in understanding our market and high tech products. They devised a strategy to maximize our presence in our key markets and launched an expansion plan to take us into new markets. I highly recommend ZED for their marketing knowledge and professional staff.
What goals do you want to achieve? Where do you want your company to be? We can help.
